With my cravings ebbing and flowing like Lake Michigan lately, I have a new obsession: Izze sparkling fruit drinks. You can buy them at Whole Foods or (surprise!) Super Target. I'm smitten for the mandarin and grapefruit flavors, but they have blueberry and other offerings as well. The can says "pure fruit juice and sparkling water made with natural ingredients and fortified with vitamins." They are about 70% fruit juice with no refined sugars or preservatives, something that Welches surely can't boast. On top of all this goodness, the Izze Beverage Co. seems likes a hip place to work!